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 | HOW COVID-19 ACCELERATED THE 2030 FOOD & DRINK TRENDS
Here, we take a look at how COVID-19 accelerated the ‘Smart Diets’ 2030 Global Food and Drink Trend:
Mintel’s 2030 Trends predicted that DNA tests would become more affordable and accessible through 2030. But the pandemic is motivating people to improve their health immediately. More companies, governments and health systems can foster accessible personalized solutions.
Affordability also is even more essential in a recession. Using food as medicine is a goal of US grocer Kroger’s pilot program to help patients with diabetes. A physician writes a “nutrition prescription” for a patient. The patient then consults and shops with Kroger’s in-store dietitian who aims to help change their diets in line with current habits.
On a more premium end, Nestlé is targeting young Chinese adults with its new NesQino customizable drink system and app. The superfood and base sachets can be combined to make 21 different drinks. The machine retails for US$97 and five-packs of sachets are US$5-9.
A new generation of personalization emerges
Personalised Protein Co claims to be the first personalized protein company. A lifestyle quiz is used to produce a personalized plant or dairy-based protein powder. The brand also offers personalized vitamins and prenatal supplements (UK).
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 | China White Technology
Yili and Xiaomi have revealed their plans to combine dairy products and smart technology during the recent World Internet Conference in China. Based on comprehensive health data that is monitored using Xiaomi’s wearable devices, real-time dairy product recommendations will be made that suit the nutritious needs of individual consumers. The plans were introduced with a short video campaign that shows a person’s nutritional needs during various activities throughout the day.
Consumers’ growing health-consciousness and strong desire for disease prevention have stimulated their interest in health devices, which in turn has changed the way they manage their health conditions. With access to more health data, consumers have relied on the internet to learn which foods they should eat or which lifestyle changes they should make to enhance their health. Yet doing this could be time-consuming, especially with so much fake or contradicting information online. Yili and Xiaomi’s collaboration will provide consumers with a holistic health solution that makes it more convenient for them to understand as well as to receive the right nutrition they need.
– Elysha Young – Trends Manager, APAC |
 | The Immune Benefits of Beta Glucans
The Immune Benefits of Beta Glucans
Beta glucans, found in baker’s yeast, mushrooms, and cereal grains, help the body fight cancer and disease. Find out how this natural compound helps maintain optimal health.
Scientifically reviewed by: Dr. Gary Gonzalez, MD, on February 2020.
Helping the Body Conquer Infections
In addition to beta glucan's assistance in the fight against cancer, studies show they also help the body do battle with bacteria resistant to antibiotic treatment and viruses that cause upper respiratory infections. |
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